# A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda

> Research article (Journal of Research in Interactive Marketing, 2020) · cited 42× · AI/ML

**Wikidata**: [openalex:W3111574150](https://www.wikidata.org/wiki/openalex:W3111574150)  
**Source**: https://4ort.xyz/entity/a-conceptual-framework-for-understanding-the-antecedents-and-consequences-of-social-selling-a-theoretical-perspective-an