# A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach

> Research article (Information Systems and e-Business Management, 2019) · cited 71× · AI/ML

**Wikidata**: [openalex:W2981947068](https://www.wikidata.org/wiki/openalex:W2981947068)  
**Source**: https://4ort.xyz/entity/a-conceptual-framework-for-the-adoption-of-big-data-analytics-by-e-commerce-startups-a-case-based-approach