# A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation

> Research article (Electronic Commerce Research, 2024) · cited 13× · AI/ML

**Wikidata**: [openalex:W4405781082](https://www.wikidata.org/wiki/openalex:W4405781082)  
**Source**: https://4ort.xyz/entity/a-comprehensive-framework-for-customer-retention-in-e-commerce-using-machine-learning-based-on-churn-prediction-customer