# A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

> Research article (Procedia Computer Science, 2019) · cited 16× · AI/ML

**Wikidata**: [openalex:W2997880725](https://www.wikidata.org/wiki/openalex:W2997880725)  
**Source**: https://4ort.xyz/entity/a-comparison-between-fuzzy-linguistic-rfm-model-and-traditional-rfm-model-applied-to-campaign-management-case-study-of-r