# A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products

> Research article (Journal of Marketing, 2019) · cited 99× · AI/ML

**Wikidata**: [openalex:W2972073181](https://www.wikidata.org/wiki/openalex:W2972073181)  
**Source**: https://4ort.xyz/entity/a-cinderella-story-how-past-identity-salience-boosts-demand-for-repurposed-products