# A business context aware decision-making approach for selecting the most appropriate sentiment analysis technique in e-marketing situations

> Research article (Information Sciences, 2021) · cited 40× · AI/ML

**Wikidata**: [openalex:W4200300469](https://www.wikidata.org/wiki/openalex:W4200300469)  
**Source**: https://4ort.xyz/entity/a-business-context-aware-decision-making-approach-for-selecting-the-most-appropriate-sentiment-analysis-technique-in-e-m