# A business application of RTLS technology in Intelligent Retail Environment: Defining the shopper's preferred path and its segmentation

> Research article (Journal of Retailing and Consumer Services, 2018) · cited 41× · AI/ML

**Wikidata**: [openalex:W2903083958](https://www.wikidata.org/wiki/openalex:W2903083958)  
**Source**: https://4ort.xyz/entity/a-business-application-of-rtls-technology-in-intelligent-retail-environment-defining-the-shopper-s-preferred-path-and-it