# A Bounded Rationality Model of Information Search and Choice in Preference Measurement

> Research article (Journal of Marketing Research, 2015) · cited 89× · AI/ML

**Wikidata**: [openalex:W3124698305](https://www.wikidata.org/wiki/openalex:W3124698305)  
**Source**: https://4ort.xyz/entity/a-bounded-rationality-model-of-information-search-and-choice-in-preference-measurement