# A binding tie: why do customers stick to omnichannel retailers?

> Research article (Information Technology and People, 2022) · cited 57× · AI/ML

**Wikidata**: [openalex:W4281675198](https://www.wikidata.org/wiki/openalex:W4281675198)  
**Source**: https://4ort.xyz/entity/a-binding-tie-why-do-customers-stick-to-omnichannel-retailers