# A Big Data-Driven Hybrid Model for Enhancing Streaming Service Customer Retention Through Churn Prediction Integrated With Explainable AI

> Research article (IEEE Access, 2024) · cited 28× · AI/ML

**Wikidata**: [openalex:W4396941396](https://www.wikidata.org/wiki/openalex:W4396941396)  
**Source**: https://4ort.xyz/entity/a-big-data-driven-hybrid-model-for-enhancing-streaming-service-customer-retention-through-churn-prediction-integrated-wi