# A 360-degree view of actor engagement in service co-creation

> Research article (Journal of Retailing and Consumer Services, 2016) · cited 33× · AI/ML

**Wikidata**: [openalex:W2524458873](https://www.wikidata.org/wiki/openalex:W2524458873)  
**Source**: https://4ort.xyz/entity/a-360-degree-view-of-actor-engagement-in-service-co-creation