# A 2020 perspective on “Spreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”

> Research article (Electronic Commerce Research and Applications, 2020) · cited 12× · AI/ML

**Wikidata**: [openalex:W3003662557](https://www.wikidata.org/wiki/openalex:W3003662557)  
**Source**: https://4ort.xyz/entity/a-2020-perspective-on-spreading-the-word-how-customer-experience-in-a-traditional-retail-setting-influences-consumer-tra