# A 2020 perspective on “A novel methodology for optimizing display advertising campaigns using genetic algorithms”

> Research article (Electronic Commerce Research and Applications, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W3006218885](https://www.wikidata.org/wiki/openalex:W3006218885)  
**Source**: https://4ort.xyz/entity/a-2020-perspective-on-a-novel-methodology-for-optimizing-display-advertising-campaigns-using-genetic-algorithms