# A 2-tuple integrated DEA-based approach for neuromarketing technology evaluation

> Research article (Kybernetes, 2018) · cited 11× · AI/ML

**Wikidata**: [openalex:W2884249555](https://www.wikidata.org/wiki/openalex:W2884249555)  
**Source**: https://4ort.xyz/entity/a-2-tuple-integrated-dea-based-approach-for-neuromarketing-technology-evaluation