# 8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology

> Research article (International Journal of Consumer Studies, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4405000534](https://www.wikidata.org/wiki/openalex:W4405000534)  
**Source**: https://4ort.xyz/entity/8t-framework-for-artificial-intelligencedriven-branding-a-strategic-typology