# 4INFO

> American national mobile advertising corporation

**Wikidata**: [Q17507863](https://www.wikidata.org/wiki/Q17507863)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/4INFO)  
**Source**: https://4ort.xyz/entity/4info

## Summary

4INFO was founded on September 8, 2004[1] by Pankaj Shah and Zaw Thet[2][3]. The organization is led by CEO Tim Jenkins[4][5]. As of 2014, 4INFO had 45 employees[6][7].

## Summary
4INFO is an American national mobile advertising corporation and software company that helps brands measure the direct impact of their marketing on sales. Founded in 2004, the privately held company specializes in big data and mobile advertising technology, focusing on connecting ad exposure to tangible consumer purchases.

## Key Facts
- **Official Name:** 4INFO Inc.
- **Founded:** September 8, 2004, by Pankaj Shah and Zaw Thet.
- **Headquarters:** Primary headquarters located in San Mateo, California; secondary office in New York City.
- **Industry:** Mobile advertising, marketing, software, big data, and telecommunications.
- **Leadership:** Tim Jenkins has served as CEO since September 2011, succeeding co-founder Zaw Thet.
- **Legal Status:** Privately held company (dot-com enterprise).
- **Employee Count:** 45 (as of 2014).
- **Motto:** "Measure what matters most, sales lift at the cash register."
- **Website:** https://www.4info.com

## FAQs
### Q: What services does 4INFO provide?
A: 4INFO provides mobile advertising and software solutions that allow brands to measure the effectiveness of their marketing campaigns. Their technology specifically tracks "sales lift at the cash register" to connect ad views with real-world purchases.

### Q: Who owns and runs 4INFO?
A: 4INFO is a privately held company. It was founded by Pankaj Shah and Zaw Thet. As of September 2011, Tim Jenkins serves as the company's Chief Executive Officer.

### Q: Where is 4INFO located?
A: The company's preferred headquarters is in San Mateo, California. It also maintains a secondary location in New York City.

## Why It Matters
4INFO matters because it solves a critical challenge in the digital advertising industry: accurately attributing offline sales to online mobile marketing. By focusing on "sales lift at the cash register," 4INFO provides advertisers with concrete data on how mobile ad exposure drives consumer behavior in physical stores. This capability is essential for national brands seeking to quantify the return on investment (ROI) of their digital spend.

The company plays a significant role in the mobile advertising ecosystem, sitting at the intersection of big data, software, and telecommunications. By leveraging complex data sets to measure marketing effectiveness, 4INFO empowers marketers to optimize their campaigns for tangible business results rather than just digital engagement metrics.

## Notable For
- **Sales Lift Measurement:** Uniquely focuses on measuring tangible sales lift at the cash register resulting from mobile advertising.
- **Industry Compliance:** Active member of major regulatory and industry bodies, including the Digital Advertising Alliance, the Interactive Advertising Bureau, and the Trustworthy Accountability Group.
- **Cross-Platform Presence:** Maintains a broad digital footprint across social media, developer platforms (GitHub), and professional networks.
- **Awards and Recognition:** Recipient of the Inc. 5000 award and the Telly Award.

## Body
### Founding and Corporate Structure
4INFO was founded on September 8, 2004, in Palo Alto, California, by entrepreneurs Pankaj Shah and Zaw Thet. The company is structured as a privately held enterprise and operates within the information technology and software industries. Since its inception, it has grown to become a recognized entity in the mobile advertising sector.

### Executive Leadership
The company's leadership has seen a distinct transition since its founding. Co-founder Zaw Thet served as CEO from July 2004 until November 2011. Following this period, Tim Jenkins assumed the role of Chief Executive Officer in September 2011.

### Locations and Operations
While originally formed in Palo Alto, 4INFO's preferred headquarters is currently listed in San Mateo, California, specifically at 155 Bovet Road, Suite 200. The company also operates a significant office in New York City located at 460 Park Avenue. As of 2014, the company reported having 45 employees.

### Technology and Mission
4INFO's core business is built on mobile advertising technology and big data analytics. The company's motto, "Measure what matters most, sales lift at the cash register," highlights its primary value proposition: providing marketers with verified data on how mobile campaigns influence physical sales.

### Industry Memberships
The company maintains membership in several key industry associations, demonstrating its commitment to standards and ethics in advertising and privacy. These organizations include:
- International Association of Privacy Professionals
- Interactive Advertising Bureau
- Mobile Marketing Association
- Association of National Advertisers
- American Association of Advertising Agencies
- Digital Advertising Alliance
- Trustworthy Accountability Group
- Data & Marketing Association

## References

1. [Source](http://www.siliconindia.com/shownews/Pankaj_Shah_founded_4INFO_secures_8_M_funds-nid-27418-cid-2.html)
2. [Source](http://www.mediapost.com/publications/article/162280/zaw-thet-steps-down-as-4info-ceo.html)
3. [Source](http://wtads.com/2016/05/23/walz-tetrick-advertising-brings-home-four-telly-awards/)
4. [Source](http://www.tellyawards.com/winners/winners/list/?event=72&category=57&award=2&_p=8)
5. [Source](http://www.4info.com/company/#/leadership)
6. [Source](https://www.linkedin.com/pub/tim-jenkins/7/6a8/22)
7. [Source](https://www.linkedin.com/in/zawthet)
8. [Source](http://www.bloomberg.com/research/stocks/private/person.asp?personId=234852070)
9. [Source](http://www.iab.net/mobile_advertising_committee)
10. [Source](http://www.mmaglobal.com/members/4info)
11. [Source](http://www.4info.com/privacy/)
12. [Source](http://www.aboutads.info/participating)
13. [Source](https://thedma.org/structured-innovation/cross-device-id/)
14. [Source](http://www.vbprofiles.com/companies/4info-4ec7fe9c091eb026540001a4)
15. [Source](http://www.citysearch.com/profile/618184800/san_mateo_ca/4info.html)
16. [Source](https://klout.com/#/4INFO)
17. [Source](https://opencorporates.com/companies/us_ca/C2674197)
18. [Source](https://www.freebase.com/m/07z2zq)
19. [Source](http://www.wysk.com/index/california/san-mateo/cww4wmc/4info-inc/trademarks)
20. [Source](http://www.inc.com/profile/4info)
21. [Source](http://adexchanger.com/ad-exchange-news/inc-mags-revenue-survey-ad-tech-and-marketing-firms-make-the-cut/)
22. [Source](http://www.4info.com/contact/)
23. [Source](https://twitter.com/4info)
24. [Source](https://www.facebook.com/4INFOInc)
25. Quora