# 20:20

> video game developer

**Wikidata**: [Q126208235](https://www.wikidata.org/wiki/Q126208235)  
**Source**: https://4ort.xyz/entity/20-20

## Summary
20:20 is a video game development company headquartered in Ipswich, United Kingdom, and operating since 1999. It is also known by the alias 20:20 Media and Analytics, and its core business is the creation of video games as a software development organization.

## Key Facts
- 20:20 is a **video game developer**, a software development organization specializing in creating video games.
- **Founded** in **1999**.
- **Headquarters** located in **Ipswich, United Kingdom**.
- **Also known as** **20:20 Media and Analytics**.
- **Classified** as an **instance of** a video game developer.
- **LinkedIn identifier** is **20-20-media-&-analytics**.
- **Wikidata description** identifies it as a **video game developer**.
- Operates within the **video game industry**.
- Is a type of **video game company** and **organization**.

## FAQs
**Q: What is 20:20?**  
A: 20:20 is a video game developer, meaning it is a software development organization that designs, programs, and tests video games for release to consumers.

**Q: Where is 20:20 based?**  
A: 20:20 is headquartered in Ipswich, which is in the United Kingdom.

**Q: When was 20:20 established?**  
A: The company was founded in 1999, making it a long-standing entity within the video game industry.

**Q: What else is 20:20 called?**  
A: 20:20 is also known by the alias 20:20 Media and Analytics, which is used in professional contexts like its LinkedIn profile.

**Q: How does 20:20 differ from a video game publisher?**  
A: As a developer, 20:20 focuses on the creative and technical production of games, whereas a publisher would handle marketing, distribution, and financing for a finished product.

**Q: What industry does 20:20 belong to?**  
A: 20:20 is part of the video game industry, contributing to the sector that produces interactive entertainment software.

## Why It Matters
20:20 represents the foundational layer of the video game industry as a developer, the entity responsible for transforming game concepts into playable software. Its continuous operation since 1999 demonstrates sustained participation in a competitive, fast-evolving market, contributing to the ecosystem of game creation. By specializing in development, 20:20 helps drive technological innovation in areas like programming, art, and design, which are critical to the medium's artistic and technical advancement. Understanding such developers clarifies the division of labor in game production and highlights the importance of creative and technical expertise in bringing interactive experiences to market.

## Notable For
- **Longevity**: Operating since 1999, indicating stability and experience in the video game sector.
- **Specific Geographic Base**: Headquartered in Ipswich, UK, providing regional economic and creative contributions.
- **Distinct Alias**: Recognized professionally as 20:20 Media and Analytics, differentiating its branding.
- **Clear Classification**: Precisely identified as an instance of a video game developer in structured data sources.
- **Professional Identifier**: Maintains a consistent LinkedIn profile under the ID `20-20-media-&-analytics`.

## Body

### Definition and Core Activity
20:20 is defined as a **video game developer**, which is a software development organization whose primary purpose is the creation of video games for personal use. This involves the full production pipeline, including game design, programming, artistic asset creation, and quality assurance testing. As a developer, 20:20 is distinct from a video game publisher; its focus is on the internal development process rather than external marketing, distribution, or financing.

### History and Founding
The company was **incepted in 1999**. This founding date places its establishment during a significant period for the video game industry, coinciding with the rise of 3D graphics and online multiplayer experiences. A history spanning over two decades suggests 20:20 has navigated multiple technological shifts and market cycles within the interactive entertainment sector.

### Location and Headquarters
20:20's **headquarters is in Ipswich, United Kingdom**. This locational detail situates the company within the UK's broader creative and technology industries. Ipswich is a town in Suffolk, England, which may influence its access to local talent pools, business networks, and regional support systems for digital media companies.

### Terminology and Branding
The entity uses the primary alias **20:20 Media and Analytics**. This alternative name suggests a potential focus on data-driven development or media services alongside traditional game creation. In professional networking contexts, such as LinkedIn, it is identified by the handle **20-20-media-&-analytics**, which reinforces this branded identity.

### Classification and Industry Context
20:20 is **classified as an instance of a video game developer**. In structured data, a video game developer is a **subclass of a video game company and an organization**. Therefore, 20:20 is formally recognized as a business entity operating within the **video game industry**. This classification means it is part of the supply chain that produces interactive software, differentiating it from adjacent roles like publishers, distributors, or hardware manufacturers.

### Online Presence and Identifiers
The only specific online identifier provided for 20:20 is its **LinkedIn ID**: `20-20-media-&-analytics`. This indicates a maintained professional profile for business development, recruitment, or industry networking. Unlike the general video game developer community, which has a primary subreddit (`r/gamedev`) and a Mastodon instance (`peoplemaking.games`), no such community affiliations are specified for 20:20 itself. Its digital footprint is thus confined to this professional platform identifier.

### Relationship to Broader Developer Ecosystem
As a video game developer, 20:20 shares the fundamental characteristics of its class. Video game developers collectively form the creative engine of the industry, employing roles such as game designers, programmers, artists, and testers. While the source material lists example developers like BudgeCo, SquarePlay Games, Kinetic Games, and Stormind Games to illustrate the diversity of the class, no direct operational or collaborative links between 20:20 and these specific companies are provided. Therefore, 20:20 is understood only as a singular instance of the broader category.

### Data Representation in Knowledge Bases
In structured knowledge sources, 20:20 is represented with specific properties:
- **Instance of**: video game developer
- **Country**: United Kingdom
- **Inception**: 1999
- **Headquarters location**: Ipswich
- **Alias**: 20:20 Media and Analytics
- **LinkedIn identifier**: 20-20-media-&-analytics
- **Wikidata description**: video game developer

This data allows for precise linking across databases but does not extend to additional details like notable game titles, employee count, revenue, or specific technological specializations.

### Limitations of Available Information
The provided source material does not include details on 20:20's specific game portfolio, business size, financial performance, notable achievements, or community engagement beyond the LinkedIn identifier. Consequently, any discussion of its individual impact, signature titles, or market position must be omitted. The entry is restricted to the factual properties explicitly given, which define it as a longstanding UK-based developer with a specific alias and professional profile.